You’ll maximize your website’s revenue in all the right ways if you’re participating in Google’s AdSense program. One of the important tricks is to boost your click-through rate, also referred to as CTR. Read on for great tips on How to Increase Your Adsense Conversion Rate…
Better Adsense CTR Tip #1 – On page SEO
Optimize your website with keyword-rich content. You should identify at least three keyword phrases. Your snippet, your meta tag, your meta description, and your content all must contain all three keyword phrases. Without doing this, your rankings aren’t going anywhere, with Google or with other search engines like Bing and Yahoo.
Better Adsense CTR Tip #2 – Above the Fold
Place ads high on your website. If visitors don’t see the ads, they won’t click through. If someone who lands on your site fails to find interest in your content, you can still hope for a click-through. You won’t get it if the target cannot even see the ads. Surround your ads with white space so that they stand out. Use an ad placement format of Title, heading or snippet, ad, content, ad, content, and ad. This is called section targeting.
Better Adsense CTR Tip #3 – Experiment with Different Positions
Experiment with horizontal versus vertical ad shapes. Try out various places on your web pages for the ads. If you want to learn How to Increase Your Adsense Conversion Rate, change it up occasionally, and check your AdSense reports for that “testing” feedback on what works.
It’s different for each website but the large adsense block (336 x 280) just below the headline works well for many webmasters.
Studies have been done on eye tracking. Experts say that when someone lands on a website, their eyes first go to the top left-hand corner. Then they look just a little bit down and to the right, back to the left, up a little, down the right-hand side of the page, and back up. So your best primary ad placement might be on the top, about two-thirds of the way over on the right. Some people place their ads on the right, and others insist that they get more click-throughs from those on the left. Play with the positions and see!
Better Adsense CTR Tip #4 – Colours
Consider the aesthetics. Coordinate the colors you choose with the color scheme of your website. Don’t limit yourself to various shades of one color. Play with the color wheel to find what works. Many people like to specify the same font type and size for their ads as they use for their website copy. Others prefer a contrast.
Better Adsense CTR Tip #5 – Avoid the PSA’s
Websites for new AdSense customers are often a target for public service ads-PSAs. Nobody really wants them because they don’t pay, ever. And they aren’t formatted to coordinate with the shape or size you specified for your ad space. Often PSAs occur because the Google bots that crawl over your web pages haven’t yet figured out what makes a good match for your site or you have chosen bad keywords which will show only Public Service Ads. Maximize your content and give it about 48 hours to see if the PSA’s go away.
Better Adsense CTR Tip #6 – Stick Adsense TOS’s
Follow the Google Terms of Service, if you want to know How to Increase Your Adsense Conversion Rate. Never click on your own ads. Keep your ads on pages with content, not the contact-us page, the thank-you page, or other secondary pages. Don’t overwhelm each content page with more than two or three ads. Don’t try to blend the Google ad label or logo with your background. And Google wants you to keep your reports to yourself; don’t share or display them.
When you get your Google html, don’t alter it. Presumably you’ve made your specifications during ad set-up. Google frowns on changing their code, even if you’re only trying to be more creative. It is what it is.
Don’t try to endorse the ads. CPC ads will change constantly, anyway. Google does allow you to submit sincere advice to your customers if you’re talking about referral ads. But never ask a site visitor to click through. You might violate the TOS and get tossed – And once you have been banned from adsense there is usually no way to get back in (Apart from starting a new company – ie separate identity). And that, very specifically, is not How to Increase Your Adsense Conversion Rate!
There are heaps of guides available on how to Maximize your adsense CTR, but the real way to success is to test, test then test some more.
Now, if you are serious about making money with Adsense, I cannot recommend enough, John’s Adsense Course. This stuff works and I’ve been using this course to make a steady and growing income every day from adsense. Let’s just say his course has allowed me to pay more than all of my living expenses each week. Click Here to find out more.
All the best with your Adsense Cash Cow Earnings,
Adrian Zagon
ZagonReviews.com