The easiest part about marketing on the internet is the availability of great programs like Google’s AdSense.  Here you’ll find an overview on How to Use Adsense.  It’s fast and simple, and it’s possible to use no matter how vast or tiny your website is.

You can design your own website, or you can set one up based on a marketing company’s template.  Either way, once you control a website, meaning that you are able to change html code on it without asking anyone else’s permission, you are eligible to sign up for Google AdSense.

To make over $300 a day passive income with Adsense (With a bit of work of course), Click Here to check out John’s Adsense Course.

The pure and simple purpose of AdSense is to earn everyone extra money.  It works like this:  You allow Google to place ads on your site, and your visitors will view the ads.  And then you earn money when a user clicks on your ads.

A vast majority of internet advertising is based on cost-per-click versus cost-per-view.  With cost-per-click (CPC), revenue is earned each time a website visitor clicks on the ad.  With cost-per-view (CPM), earnings occur whenever the ad is viewed.  The M represents the Roman numeral for one thousand, since the costs are calculated per one-thousand impressions.

Another option is AdSense for Search.  Google puts a search bar on your website.  Your visitors can search the web using it.  If they click on ads that they find through their searches, you earn money.  If they just move on without clicking, you don’t.

If you want to know How to Use Adsense only for ads related to your website, that’s possible, too.  You can sign up for AdSense for Content and you will display ads that fit your theme or topic.  It pays with CPC and CPM.  Many people like it because the ads seem less obtrusive, yet they’re more likely to click through on ads that seem more relevant.  Note that Google indicates their AdSense program will not increase your website traffic on its own.

What ads will you display?  First of all, you can indicate preferences for taste and content.  You can block pornographic ads.  Next, Google evaluates your site for compatible ads.  Using keyword analysis and design factors, Google chooses ads best suited for your site.  They also offer an option to advertisers called Placement Targeting, in which the advertisers can specify sites where they’d like to see their ads.

You begin by signing up for an AdSense account, and then Google will check out your website.  Then you sign into your account, click on the link to Get Ads, and choose your product.  Most likely the product available to you initially will be AdSense for Content.

Next, you format it according to your preferences for ad presentation.  You need to save it with a name you’ll remember.  Last, choose Submit and Get Code.  Google will generate html code that you copy and paste onto your website.

Whenever you like, you can sign into your account and see how many ad views or clicks you’ve attracted.  Google offers reports that will summarize your account activity.  Your payment comes from Google, from its advertising revenue.  Google doesn’t specify exactly how they split this money with you; they simply suggest that your share is competitive.  These ads, incidentally, come from participants in Google’s AdWords program.

For anyone wondering How to Use Adsense, you can see how much sense it makes.  It’s free, it just takes a few clicks, and you can also use it to take your website’s pulse.  It will kick up your ka-ching, and it couldn’t be easier!

Now, if you are serious about making money with Adsense, I cannot recommend enough,  John’s Adsense Course. This stuff works and I’ve been using his tips to make a very steady income every single day. Click Here to find out more.

Adrian Zagon

ZagonReviews.com

You’ll maximize your website’s revenue in all the right ways if you’re participating in Google’s AdSense program. One of the important tricks is to boost your click-through rate, also referred to as CTR. Read on for great tips on How to Increase Your Adsense Conversion Rate…

Better Adsense CTR Tip #1 – On page SEO

Optimize your website with keyword-rich content. You should identify at least three keyword phrases. Your snippet, your meta tag, your meta description, and your content all must contain all three keyword phrases. Without doing this, your rankings aren’t going anywhere, with Google or with other search engines like Bing and Yahoo.

Better Adsense CTR Tip #2 – Above the Fold

Place ads high on your website.  If visitors don’t see the ads, they won’t click through.  If someone who lands on your site fails to find interest in your content, you can still hope for a click-through.  You won’t get it if the target cannot even see the ads.  Surround your ads with white space so that they stand out.  Use an ad placement format of Title, heading or snippet, ad, content, ad, content, and ad.  This is called section targeting.

Better Adsense CTR Tip #3 – Experiment with Different Positions

Experiment with horizontal versus vertical ad shapes. Try out various places on your web pages for the ads.  If you want to learn How to Increase Your Adsense Conversion Rate, change it up occasionally, and check your AdSense reports for that “testing” feedback on what works.

It’s different for each website but the large adsense block (336 x 280) just below the headline works well for many webmasters.

Studies have been done on eye tracking.  Experts say that when someone lands on a website, their eyes first go to the top left-hand corner.  Then they look just a little bit down and to the right, back to the left, up a little, down the right-hand side of the page, and back up.  So your best primary ad placement might be on the top, about two-thirds of the way over on the right.  Some people place their ads on the right, and others insist that they get more click-throughs from those on the left. Play with the positions and see!

Better Adsense CTR Tip #4 – Colours

Consider the aesthetics.  Coordinate the colors you choose with the color scheme of your website.  Don’t limit yourself to various shades of one color.  Play with the color wheel to find what works.  Many people like to specify the same font type and size for their ads as they use for their website copy.  Others prefer a contrast.

Better Adsense CTR Tip #5 – Avoid the PSA’s

Websites for new AdSense customers are often a target for public service ads-PSAs.  Nobody really wants them because they don’t pay, ever.  And they aren’t formatted to coordinate with the shape or size you specified for your ad space.  Often PSAs occur because the Google bots that crawl over your web pages haven’t yet figured out what makes a good match for your site or you have chosen bad keywords which will show only Public Service Ads.  Maximize your content and give it about 48 hours to see if the PSA’s go away.

Better Adsense CTR Tip #6 – Stick Adsense TOS’s

Follow the Google Terms of Service, if you want to know How to Increase Your Adsense Conversion Rate.  Never click on your own ads.  Keep your ads on pages with content, not the contact-us page, the thank-you page, or other secondary pages.  Don’t overwhelm each content page with more than two or three ads.  Don’t try to blend the Google ad label or logo with your background.  And Google wants you to keep your reports to yourself; don’t share or display them.

When you get your Google html, don’t alter it.  Presumably you’ve made your specifications during ad set-up.  Google frowns on changing their code, even if you’re only trying to be more creative.  It is what it is.

Don’t try to endorse the ads.  CPC ads will change constantly, anyway.  Google does allow you to submit sincere advice to your customers if you’re talking about referral ads.  But never ask a site visitor to click through.  You might violate the TOS and get tossed – And once you have been banned from adsense there is usually no way to get back in (Apart from starting a new company – ie separate identity).  And that, very specifically, is not How to Increase Your Adsense Conversion Rate!

There are heaps of guides available on how to Maximize your adsense CTR, but the real way to success is to test, test then test some more.

Now, if you are serious about making money with Adsense, I cannot recommend enough,  John’s Adsense Course. This stuff works and I’ve been using this course to make a steady and growing income every day from adsense. Let’s just say his course has allowed me to pay more than all of my living expenses each week. Click Here to find out more.

All the best with your Adsense Cash Cow Earnings,

Adrian Zagon

ZagonReviews.com